The OneOcean team has been working on a weekly media analysis – the OneOcean Response Room briefing – that looks at the intersections between COVID-19 and environment content, the environment and ocean content, and ocean and COVID-19 content on both legacy and social media.
During the COVID-19 situation, it is important to understand the kind of conversations that are taking place, what is resonating with people and why, to ensure that our communication is as impactful as possible and – at the very least – does no harm in this sensitive time.
The briefing provides recommendations and example materials which reflect the findings from our analysis. Find to follow a summary of the top-line findings of this week’s briefing, covering 25 May – 9 June, 2020.
The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org
Summary of findings
In the period 25th May – 9th June 2020, conversation around a green economic recovery has dominated the COVID-19 and environment intersection. Exploration of this topic has continued to increase in volume over recent weeks, widening in breadth to include a range of voices.
Plastics has been a strong theme in the past two weeks, covering multiple strands of coverage including adverse impacts of lockdown, World Ocean Day and standalone scientific pieces. World Ocean Day saw a solid level of coverage, if not scattered in topic, although we do not have the data to judge performance relative to previous years.
There has also been increased coverage of rollbacks to environmental protections in the past two weeks, with a focus on the US and a specific ocean focus on the Northeast Canyons and Seamounts Marine National Monument.
On social media in this period we saw a higher than usual cut through of legacy media topics, predominantly around the Black Lives Matter movement, US marine protection rollbacks, and plastics.