This briefing covers conversation on social media and legacy media, generated by the documentary Seaspiracy. Data collection took place from 20th March to 13th April (beginning a few days before the official documentary launch).
This briefing tracks the evolution of the conversation through social media and online English language legacy media, through a communications lens. This analysis of the conversation has formed the basis for our evolving communication recommendations. The analysis does not offer a deep dive into specific issues of controversy in the documentary’s content, however it does include links to several articles that do this.
This briefing includes:
- Our communications recommendations
- Our view of Seaspiracy as a communications product
- Social media and news coverage analysis.
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