Response Room Briefings

This briefing covers conversation on social media and legacy media, generated by the documentary Seaspiracy. Data collection took place from 20th March to 13th April (beginning a few days before the official documentary launch).
 
This briefing tracks the evolution of the conversation through social media and online English language legacy media, through a communications lens. This analysis of the conversation has formed the basis for our evolving communication recommendations. The analysis does not offer a deep dive into specific issues of controversy in the documentary’s content, however it does include links to several articles that do this.

This briefing includes:

1. Our communications recommendations
2. Our view of Seaspiracy as a communications product
3. Social media and news coverage analysis.

The full OneOcean Response Room weekly briefing and supporting analysis is available only to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, click here or please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #21

This briefing covers online English language legacy media coverage between 15th and 28th March, which looks at the intersection of ocean, climate and biodiversity coverage. 

This briefing does not include Seaspiracy coverage. As the reach of the documentary increases, the conversation has broadened and continues to evolve. In response to this we want to continue with our analysis across the weekend and into next week, and then will issues a specific Seaspiracy edition of the briefing. 

The full OneOcean Response Room weekly briefing and supporting analysis is available only to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, click here or please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #20

Welcome to the nineteenth OneOcean briefing, and our second briefing of 2021! This briefing looks at legacy media coverage and social media conversation over February 1-14. The briefing analyses coverage of the ocean, the climate and biodiversity and compares the effectiveness of these issues in permeating mainstream media.

The full OneOcean Response Room weekly briefing and supporting analysis is available only to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, click here or please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #19

Welcome to the eighteenth OneOcean briefing, and our first briefing of 2021! This briefing looks at legacy media coverage and social media conversation over January 11-24. The briefing analyses coverage of the ocean, the climate and biodiversity and compares the effectiveness of these issues in permeating mainstream media.

The full OneOcean Response Room weekly briefing and supporting analysis is available only to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #18

Welcome to the second Climate Edition of the OneOcean briefing and the last briefing of 2020. This briefing analyses the narratives, themes and trends around both the climate and the ocean as topics in English language international media, and the intersection between the two. The briefing also includes social media analysis of the UNFCCC Ocean and Climate Dialogue.

The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #17

Welcome to the Climate Edition of the OneOcean briefing. Ahead of the UNFCCC Ocean-Climate Dialogues, this briefing analyses the narratives, themes and trends around both the climate and the ocean as topics in English language international media. The briefing considers both topics separately, as well as exploring the intersection between the two.

The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #16

The OneOcean briefings focus on data collection around ‘ocean’ as a broad topic in international English-language media, with supporting social media analysis. The briefings explore which ocean-related stories are achieving coverage and cut through, identify where communications opportunities exist, and explore how communication can be made more impactful. The first few briefings will build up our data set and include observations on key themes but – as with the COVID-19 briefings – it will take a few briefings before we can identify trends and patterns that are emerging and evolving over time.

With this new iteration of the briefing, we find ourselves in a new operating space. Many of our standard advocacy channels are proving difficult to access, and the informal and formal influencing structures that we rely on to do our work have changed. Momentum for ocean protection can and must be regained, but in this environment aligned asks and co-ordinated messaging have an ever-increasing role to play, and we need to be both creative and resolute in ensuring the ocean voice is heard. 

The briefing provides recommendations and example materials which reflect the findings from our analysis. Find to follow a summary of the top-line findings of this week’s briefing, covering 12th – 25th October 2020.

The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #15

The OneOcean briefings focus on data collection around ‘ocean’ as a broad topic in international English-language media, with supporting social media analysis. The briefings explore which ocean-related stories are achieving coverage and cut through, identify where communications opportunities exist, and explore how communication can be made more impactful. The first few briefings will build up our data set and include observations on key themes but – as with the COVID-19 briefings – it will take a few briefings before we can identify trends and patterns that are emerging and evolving over time.

With this new iteration of the briefing, we find ourselves in a new operating space. Many of our standard advocacy channels are proving difficult to access, and the informal and formal influencing structures that we rely on to do our work have changed. Momentum for ocean protection can and must be regained, but in this environment aligned asks and co-ordinated messaging have an ever-increasing role to play, and we need to be both creative and resolute in ensuring the ocean voice is heard.    

The briefing provides recommendations and example materials which reflect the findings from our analysis. Find to follow a summary of the top-line findings of this week’s briefing, covering 28th September – 11th October 2020.

The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #14

The OneOcean team has been working on a fortnightly media analysis – the OneOcean Response Room briefing – that looks at the intersections between COVID-19 and environment content, the environment and ocean content, and ocean and COVID-19 content on both legacy and social media.

During the COVID-19 situation, it is important to understand the kind of conversations that are taking place, what is resonating with people and why, to ensure that our communication is as impactful as possible and – at the very least – does no harm in this sensitive time. 

The briefing provides recommendations and example materials which reflect the findings from our analysis. Find to follow a summary of the top-line findings of this week’s briefing, covering 24th August – 6th September 2020.

The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – Edition #13

When we paused the briefing for the month of August, we committed to continuing to monitor emerging issues and to making you aware of anything important. We believe that the Mauritius oil spill is an important issue for ocean protection. As such, this media briefing covers the development of the oil spill story in English-language legacy media since 25th July.

In this briefing we will not provide communications recommendations. Instead, we want to direct your support to a  campaign that is being supported by Oceans 5. This effort is supporting marches that will take place in Mauritius this weekend and an associated open letter to the Prime Minister of Mauritius. 

You can find their open letter here. To sign on to the letter or for further information please contact zara.currimjee@gmail.com.

The social media assets in this briefing support the messages of this campaign.

Join the conversation on social media using
#RecoverRestoreProtect and #Mauritius

The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email travis@oceanprotect.org

Continue reading OneOcean Response Room Briefing – AdHoc Mauritius Oil Spill Edition