The OneOcean briefings focus on data collection around ‘ocean’ as a broad topic in international English-language media, with supporting social media analysis. The briefings explore which ocean-related stories are achieving coverage and cut through, identify where communications opportunities exist, and explore how communication can be made more impactful. The first few briefings will build up our data set and include observations on key themes but – as with the COVID-19 briefings – it will take a few briefings before we can identify trends and patterns that are emerging and evolving over time.
With this new iteration of the briefing, we find ourselves in a new operating space. Many of our standard advocacy channels are proving difficult to access, and the informal and formal influencing structures that we rely on to do our work have changed. Momentum for ocean protection can and must be regained, but in this environment aligned asks and co-ordinated messaging have an ever-increasing role to play, and we need to be both creative and resolute in ensuring the ocean voice is heard.
The briefing provides recommendations and example materials which reflect the findings from our analysis. Find to follow a summary of the top-line findings of this week’s briefing, covering 12th – 25th October 2020.
The full OneOcean Response Room weekly briefing and supporting analysis is available to Flotilla members. If your organisation is interested in receiving this briefing, is not a member and interested in joining, please email email@example.com